BRANDING

MOONSTONE

Modern Day Me partnered with Moonstone, a queer, women-owned gift shop, to support their move into a new location with a refreshed brand strategy and community-focused rollout. We developed a social media plan with original content and brand guidelines, updated their website and digital listings, and created promotional materials including flyers, in-store assets, and a 10 percent off incentive. Our outreach included a community flyer campaign, influencer engagement, and a Sip and Paint event for International Women’s Day. The result was a cohesive launch that increased visibility, deepened community ties, and gave the Moonstone team the structure to grow with clarity and purpose.

This project is brought to you by Lake Street Lift.