BRANDING

Lilian A. Braiding Institute

Extensions Plus provides high-quality wigs and hairpieces for women experiencing hair loss due to alopecia, cancer, and other medical conditions. Known for their care-first approach and expert techniques, they were ready for a brand and digital presence that reflected their growth and commitment to personalized service.

Modern Day Me partnered with them to create a refined, trustworthy, and modern identity centered on their values. Together, we developed a complete brand foundation with a new logo, color palette, typography, tone, and positioning to ensure consistency across every touchpoint. We elevated their visual identity with a sophisticated logo and cohesive design system, and created branded materials like business cards and a one-pager to build client trust and support outreach. Finally, we launched a modern, accessible website with service details, client education, and online booking to make it easy for clients to learn, connect, and schedule.

The result is a cohesive brand system built for growth, a digital presence that reflects their care and expertise, and the tools to support the women they serve—online and off—with intention and excellence.