BRANDING

MIDTOWN BARBERS

Modern Day Me partnered with Midtown Barbershop to develop a strong visual identity, create promotional tools, and build a digital presence that reflects the shop’s culture and community roots. We established brand guidelines, including logos, typography, and messaging standards, and produced a full set of print materials such as business cards, appointment cards, a client one-pager, and onboarding tools for barbers. To support digital growth, we designed a user-friendly website featuring barber bios, a service menu, booking functionality, and a recruitment page. The result is a cohesive brand system and content strategy that helps the shop attract new clients, retain loyal ones, and bring in talented barbers ready to grow with them.