ACTIVATION

Lake Street Lift

Modern Day Me partnered with Lake Street Council’s Lake Street Lift initiative — a community effort to uplift local entrepreneurs through storytelling, creative support, and space activation.

Focusing on the diverse business owners of Midtown Global Market, we collaborated with 10 small businesses to boost visibility and growth. Our team created custom marketing assets, including interviews, brand stories, short videos, professional photography, and social media graphics — all centered on the people behind the products.

These stories were shared online and through Lake Street Council’s channels to increase visibility, drive foot traffic, and celebrate what makes Lake Street essential.